Agency Pricing Tool · MVP

Fixed-fee projects. Cost-covering floor is mandatory; client value sets target and stretch.

1 · Effort

Pick roles and hours. Rates are fixed per role. AM & PM are added automatically as a percentage on top of project hours.

Role	Hours	Rate/hr	Cost

AM & PM hours, each as % of do-er hours AM $250/hr, PM $200/hr, auto-calculated%

Pass-through costs ($) licenses, stock, media, freelance, travel

Rate-card base

2 · Client friction (multiplier on rate-card price, cap 2.0x)

Cost you will definitely incur. 1 = best case, 5 = worst. Replaces the old single 1.33 multiplier.

Friction multiplier

3 · Risk / contingency (added %, cap +40%)

Padding for what might overrun. 1 = certain, 5 = guessing.

Penalty / SLA exposure

Risk contingency

4 · Rush

Part real cost (overtime, displaced work), part premium for urgency.

Deadline pressure

5 · Floor & ceiling

Floor = your rate-card price loaded for difficulty, risk and rush. Below it you're discounting standard margin. Ceiling = the most the client will defensibly pay.

Margin baked into your rates for profit readout only, does not change price%

Payment terms + collection add%

Client budget ($, 0 if unknown)

Outcome value to client ($)

6 · Strategic / band position

Where Target lands between floor and ceiling. Computed from these, override at the right if you must.

Computed band position

Recommendation

FEASIBLE

Floor

Target

Stretch

Rate-card base

× Friction

× Risk

× Rush

+ Pass-through

Implied profit @ target

Override band position%